Tornado Country · 2026

Built for the
72 hours after
the siren.

A 30-liter pack with the gear you'd actually want when the warning drops. Not the gauze and granola bar most kits ship. Real first aid. A NOAA radio you can crank. A water filter that actually works. From Texas. For tornado country.

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Q4 2026 launch Founders' List access No spam
Holler. H.
30L Capacity
1000D Cordura Shell
28 Items Inside
~13 lbs Total Weight
5 yr Shelf Life

What's In The Bag

Real gear.
Brands you know and trust.

Every component named below is the actual brand and SKU we ship. Not a generic with a "premium" sticker. We ship the same kit a search-and-rescue volunteer would carry to their own house.

Sawyer

Squeeze Water Filter

Filters down to 0.1 microns. Rated for 100,000 gallons. The standard.

01.
Midland

ER310 NOAA Radio

Hand-crank, USB, solar. Picks up tornado warnings even when cell towers are down.

02.
Adventure Medical Kits

Trauma Pak Pro

Real first aid with QuikClot. Hemostatic gauze for serious bleeds.

03.
Composite Resources

CAT Gen 7 Tourniquet

Authentic, not the Amazon copies. Combat-medic standard. Bought direct.

04.
Petzl

Tikkina Headlamp

300 lumens. Three modes. Works when your hands are doing other things.

05.
SOL

Escape Bivvy

Reflective bivvy bag. 40°F warmer than a mylar sheet.

06.
Datrex

3600-Calorie Bar

USCG-approved. Five-year shelf. Three days of food in one block.

07.
Fox 40

Classic Whistle

Pealess. 115 dB. Heard through debris when your voice gives out.

08.

+ 20 more items: gloves, glasses, N95s, paracord, ferro rod, glow sticks, OTC meds, hygiene, documents pouch, contact card, and more.

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As we build

The list above is the kit we're building toward — our ideal spec at this moment. As we finalize manufacturer and distributor relationships over the next few months, individual brands may shift. If a Sawyer becomes a Katadyn or a Petzl becomes a Black Diamond, the function stays the same. If anything changes, every Founders' List depositor hears it from us by email before it ships, with a full refund option if you don't like the substitution.

Want to follow the build in real time? Founders' List members get sample photos, supplier updates, and the contents list as each item locks. We'll keep you in the loop the entire way.

Why Holler exists

Tornado country prepares differently. The kits sold to it should too.

Most of America's tornadoes touch down in eleven states, from Texas up through Iowa and across to Georgia. Tornado Alley. Dixie Alley. Households here face a different scenario than a coastal earthquake or a hurricane evacuation. Different threat. Different timing. Different toolkit.

A tornado kit has to be grab-ready in thirty seconds, ride out the shelter window, and carry through the days after, when power is out and roads are blocked. None of the kits we found were built for that scenario specifically.

So we built one. The right gear, in the right order, in a bag you can keep in a closet for years and not think about. Born in Perrin. Kitted by hand. Tested against the scenario it actually has to handle.

Designed for the day you need it. Built for the years you don't.

From Texas.

The Waitlist

First in line.
First to know.

We'll email when we open Founders' List spots ($50 off launch price, name printed on the inside hangtag) and when the bag ships. Until then, you'll get sample photos, supplier updates, and the occasional progress note.

You're in.

We'll email when there's real news. Check your inbox for a confirmation note.

By joining, you agree to receive emails about Holler Kit launch updates. We won't share your email or send marketing fluff. Unsubscribe with one click.

When does it ship?

Q4 2026 (October–December). We're in pre-production now. Bag manufacturing runs about 12 weeks once we lock the supplier and fund the first run. We'll email when we're ready to take Founders' List deposits.

What does the waitlist get me?

First notice when we open Founders' List spots ($50 off launch price, name on the inside hangtag). Behind-the-scenes updates as we build. Honest progress on the supplier search and sample evaluation.

Can I order one now?

Not yet. We're finalizing the manufacturer this quarter. Once samples are approved, we'll open the Founders' List with refundable $25 deposits. Waitlist members get first access.

How often will you email?

Only when there's real news. Sample photos, supplier updates, launch dates. Not weekly newsletters. Not marketing fluff. Unsubscribe with one click.

Honest Updates

Email when there's news.

No daily newsletters. No marketing fluff. Sample photos, supplier updates, and launch dates only. Unsubscribe with one click.

Authentic Components

Bought direct from manufacturers.

CAT tourniquets from Composite Resources, 3M masks from authorized distributors. The Amazon counterfeit problem stops here.

From Texas

Designed and assembled here.

Bag manufacturing partner is overseas (lifestyle-OEM, audited). Final kitting and fulfillment happens in Dallas.